NIKE earnings lingo

NIKE held its Q1 2019 conference call yesterday. Not a word was said about taking a knee or scolding a tennis official. Instead, the company's execs talked about its 50 "bps" expansion of gross margin, and increases in its "currency-neutral" revenue and "demand creation" costs. You won't find bps, currency-neutral, or demand creation costs mentioned in my textbook, but students could benefit from hearing and learning about these and other expressions that are often thrown around during conference calls (and possibly job interviews). To help expose students to the sometimes unfamiliar and peculiar lingo used in business, I have created a fun, six-minute exercise for class, based on the idea o

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